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SEO (Search Engine Optimization) Training


This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.


  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
  • Social media including Facebook, Twitter, blogging, etc.
  • Online advertising including ad networks and behavioral targeting
  • Email marketing including deliverability
  • Site content and copy
  • Digital Marketing Strategy and Planning

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google AdWords – Search Engine Marketing | Display Advertising
  • Google+ Local & Google Places – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
  • Video Marketing – YouTube
  • Facebook & LinkedIn Advertising
  • Email Marketing

Google Analytics – Track your success

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